Events & Forums

Symposium: The Relationship Between Design and Festival Identity

Talk event

10.12, 2019

Due to the typhoon, this event has been rescheduled for Thursday October 17th 19:00-21:00.

Establishing the identity of a festival not only helps to publicize events but also builds trust in the new artists and work that the festival introduces. What is the potential for design in achieving good communication with audiences?

Yuma Harada (UMA / design farm)
Yujiro Sagami (Theater Director, Graphic Designer)
Kentaro Nakamura (Book Designer, Graphic Designer)
Midori Hirota (Graphic Designer, Sign Painter for Kantaro Signs)
Yusuke Hashimoto (Program Director, Kyoto Experiment)


October 17th (Thu) 19:00-21:00


Lobby, 3F Park Plaza, ROHM Theatre Kyoto 13 Okazakisaishoji-cho, Sakyo-ku, Kyoto
※10 minutes’ walk from Higashiyama Station (Kyoto Municipal Subway Tozai Line).

Google map

Ticket Prices

Free (reservation required*)


Japanese only


Please reserve through the online reservation form.

Presented by

Kyoto Experiment


Yuma Harada

Born in Osaka in 1979, Yuma Harada is the head of UMA / design farm. Based in Osaka and with a focus on projects related to culture, welfare, and communities, he endeavors to visualize ideas and create new experiences through graphic design, spatial design, exhibitions, and planning and development. In his design practice, he repeats a process of dialogue and experimentation that values collaborative thinking and creating. His many accolades at home and abroad include a Good Design Award (2016) and a prize at the 51st Japan Sign Design Association Awards (2017). He teaches on the spatial design course at Kyoto University of Art and Design. He has handled art direction for Kyoto Experiment since 2010.

Yujiro Sagami

Born in Fukui Prefecture in 1982, Yujiro Sagami is a theater director. He made a striking debut in 2009 with DRAMATHOLOGY, which he made in collaboration with senior citizens aged 70 and above in Itami, and has since continued to develop a practice that re-inquires into the physical experience of seeing while working closely with various communities. In 2014, he worked with the dancer Kentaro Sato to create Navigations, which was performed and revived widely around Japan. In 2019, he presented Love Songs, a theater work performed by plants instead of human actors, at Circulation Kyoto. Alongside his work as a theater director, he also works as a graphic designer for theater flyers, magazines, and book covers. He is a part-time lecturer in media arts at Aichi University.

Kentaro Nakamura

Born in Fukui Prefecture in 1990, Kentaro Nakamura graduated with a degree in information design from Kyoto University of Art and Design in 2013. A typography major at college, he has since established himself as a freelance designer in Kyoto. With a focus on creating metamessages through typography and form, his work centers on book design and graphic design for publicity materials of arts and cultural facilities in the Keihanshin region.

Midori Hirota

After a period as a graphic designer, Midori Hirota became the second-generation head of Kantaro Signs in 2015. Alongside logo and visual identity design work for shops, brands, events, and more, she utilizes a range of materials and media in her efforts to develop the two-dimensional design of signs (hand-drawn lettering, drawing, graphics) into something with a spatial quality. She leads the Signs and Beyond Project that searches for the potential of signs as a medium, aspiring to spread the sign painting techniques that are today in decline.

Yusuke Hashimoto

Born in 1976 in Fukuoka. He began theatre activities in 1997 while studying at Kyoto University. After establishing the Hashimoto Performing Arts Production Office in 2003, he has been active as a producer of contemporary theatre and dance performances and also worked on the Contemporary Theater Program for Kyoto Art Center. After founding Kyoto Experiment, Kyoto’s first international performing arts festival, in 2010, he has been the program director of the festival ever since. Since 2013, he has been the director of the Open Network for Performing Arts Management (ON-PAM). Since January 2014, he has been the program director of ROHM Theatre Kyoto.