magazine
Logo Concept
2020.12.7
We are pleased to announce the appointment of our new Art Director, Aiko Koike and our newly designed logo. We are sure not only the festival’s program but the festival’s design identity will develop and evolve experimentally.
Logo Concept
Canceled, postponed, to be streamed online.
Seemingly endless notices of plans altered. The anxiety and difficulty of dealing with an uncertain future.
In this environment of constant change, we found it impossible to decide on a single logo for the festival.
It’s as if this chaotic world is moving in squiggles, not unlike those movements we see in dance and performance.
Our logo can be drawn offhand in two seconds, and is flexible enough to adapt to social and emotional shifts.
Let us put our anxiety, hope, and love into each squiggle.
Just as the world is squiggling around, so too are the performing arts.
But though platforms may change, performance itself will never disappear.
This will be an experiment to see what shapes the squiggles can take,
breaking away from the conventions of performing arts festivals.
Art Director
Aiko Koike
Born in Tokyo in 1989. After graduating from Central Saint Martins with a degree in Graphic Design, she joined village®. Independent from 2016, she provides art direction and graphic design.
http://aikokoike.com/